Valley Green, Incorporated was founded by Chuck Dooley in 1990. In January 2022, the assets of Valley Green were acquired by Advanced Turf Solutions, Inc., George Furrer, and Chuck Dooley. Headquartered in Holyoke, Massachusetts, today’s Valley Green operates seven locations supported by inside and outside associates specializing in turfgrass seed, fertilizers and nutritionals, control products, hydroseeding supplies, application equipment, and ice-melters. Serving the LCO, golf, sports turf, sod and nursery production, and arboriculture segments across New England, Valley Green is an employee-driven, customer-focused organization.

We are one of the largest turf seed suppliers in New England and take pride in supplying only top quality seed varieties and blends. We offer in-house custom seed blending to meet your project and site needs in an economical and timely fashion. Delivery is available via our own trucks operated by our own drivers, usually within two days!

At Valley Green our goal is simple: give people what they want and be easy to do business with. We just don’t think there’s any other way to operate.